News
Sep 06, 2022

Executive Director of Texas Economic Development & Tourism Meets Brazos Valley Business Leaders

Steve Fullhart
2022-09-06-IBV-Q3-Luncheon-Adriana-Cruz-1.jpg

Private investors of the Brazos Valley Economic Development Corporation and other community leaders had the chance to hear from the State of Texas's top economic development official at a regular BVEDC gathering.

About 100 people attended the Invest Brazos Valley (IBV) third quarter meeting September 6 to hear from and ask questions of Adriana Cruz, the executive director of Texas Economic Development & Tourism (EDT) in the Office of the Governor. Cruz and her team are tasked with marketing and promoting the state to companies interested in locating and growing in Texas.

As part of those efforts, EDT works closely with economic development organizations like the BVEDC to help communities compete for companies' jobs and investments.

Cruz spoke to IBV members, government leaders and higher education officials about the state's recent trends and work. Texas is the fastest growing state in the nation, is home to more Fortune 500 companies than any other state, boasts the second largest workforce in the U.S., and in recent years has experienced significant increases in the total number of companies exploring opportunities and the size and scope of them.

In addition, Cruz emphasized the need for the state, economic development organizations, jurisdictions and business ecosystems to work together to compete for projects. She also praised the BVEDC and its community partners for their efforts.

"It was such an honor to be here with the IBV investors and the BVEDC," Cruz said following the event. "The work you all do is so important. Economic development is a team sport, and working together, we accomplish great things on behalf of the state."

Cruz was brought into her current role by Governor Greg Abbott in 2019. She had previously served as EDT's director of marketing. In between those EDT jobs, Cruz was the president/CEO of the Greater San Marcos Partnership as well as the Austin Chamber of Commerce's vice president of global corporate recruitment.

"We appreciate Adriana making the trip from Austin to speak with our IBV members and give perspective on the important work being done at the state and local levels," said BVEDC President/CEO Matt Prochaska. "The support provided by EDT to the Brazos Valley and communities across Texas helps us compete at our best."

IBV logo

Invest Brazos Valley is the private sector voice of the BVEDC, with nearly 100 members supporting the economic development efforts in Brazos County. With its growth in recent years, IBV is the largest annual funding partner of the BVEDC. Members receive lead referrals, access to important information and data on project work, and networking opportunities with much of the Brazos Valley's business elite. Quarterly meetings are held for IBV to provide updates on the BVEDC's work and perspective on local and state efforts.

The 2022 Q3 lunch took place at Casa do Brasil in College Station.