Press Releases
Sep 24, 2020

At Home in BCS, KBTX Launch 'Buy the Brazos'

At Home in BCS Press Release

At Home in BCS and KBTX launch the Buy the Brazos Campaign. In an effort to support our locally owned businesses, this campaign will highlight the importance of shopping local and the economic impact of investing in our community.

“We take a lot of pride in our locally-owned businesses, but they're struggling right now. They're also adapting, creating safe spaces and new options for going in and taking out. These retailers and restaurants employ our family, friends and neighbors, and they reinvest in our community.” said the At Home in BCS team. “We encourage everyone to Buy the Brazos today so we have our locally-owned businesses for years to come.”

The Buy the Brazos Campaign is a collaborative effort between the Downtown Bryan AssociationDestination Bryan, Brazos Valley Economic Development Corporation, and both cities of Bryan and College Station. The At Home in BCS initiative started in March of 2020 as COVID-19 first impacted the Brazos Valley and continues to work together to maintain a sense of community during these unique times. KBTX is partnering with the At Home in BCS team to promote the Buy the Brazos Campaign.

“As the region’s most trusted news source, one of our missions at KBTX is to champion the local economy and that starts with standing behind our locally owned businesses.  Local restaurants, retailers and other locally owned companies are vital to our community’s economic growth so if we can help educate the public on how shopping, dining and doing business locally can benefit us all, we all succeed.” said Lori Bruffett, Vice President/GM, GSM of KBTX.

This campaign will give Bryan College Station businesses the opportunity to be featured on KBTX. Submissions for the Local Business Spotlights are now open and details on how to submit those can be found here. These Local Business Spotlights are free and open to all businesses in the Brazos Valley.