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Our Logo's Meaning

We at the BVEDC are big fans of our logo, which our board approved in June 2018 following our name change the previous month. But we are not just fans because we think it looks great. There is a lot of meaning behind it.
AlphaGraphics’ Senior Graphics Designer Jason Carranza created the icon and text combination with input from the BVEDC marketing and communications staff. The corporation engaged AlphaGraphics, which has served the Bryan/College Station area for more than 30 years, shortly after the name change was approved. Carranza has more than 20 years of experience in graphic design and has taught at Blinn College.
The logo’s large triangle, composed of three separate triangles, is representative of the “Texas Triangle” framed by Houston, Dallas-Fort Worth and San Antonio. The lone star in the center represents a major selling point of the Brazos Valley: our central location with quick, easy access to millions of Texans. Paths from the star to the three corners demonstrate this. The shape resembles an arrow pointing upward as the BVEDC works to elevate and enhance the business community for the region.
Maroon at the base of the triangle illustrates how Texas A&M University, its research and its students are the foundation of the region and a built-in workforce pool for companies. The use of blue is inspired by the logos and color schemes for the Cities of Bryan and College Station, along with the Blinn College District. Yellow is an acknowledgement from the previous logos of the organization, a recognition of the successful past efforts to bring new companies and industries to the area.
The three-color palette and three sections of the logo allow a variety of options in the BVEDC’s public presentation and marketing.