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College Station-Bryan Among Best in Attracting Talent

Who wants to come work and live in the Brazos Valley? Everyone!
A new report from Headlight Data using the latest United States Census Bureau statistics shows the College Station-Bryan metropolitan area among the nation’s leaders in growth among numerous generations. The Brazos Valley is attracting everyone from young professionals to those in their twilight.
When looking at the country’s 274 “small metros” (populations less than 500,000 in 2017), College Station-Bryan is in the top ten in percentage growth from 2012 to 2017 in four categories of citizens who are of working age:
  • Millennials (ages 25-34): 9th at +17.6 percent
  • MillennX (ages 35-39): 4th at +28.0 percent
  • Generation X (ages 40-54): 5th at +6.8 percent
  • Baby Boomers (ages 55-69): 7th at +21.0 percent
In addition, the College Station-Bryan area ranks ninth among U.S. small metros in percentage growth for children (ages 0-14) with +8.9 percent.
College Station-Bryan is one of only four small metro areas in the nation – and the only one in Texas – to rank in the top ten in five of the seven categories, which range from Children to Retirees. No other small or medium metro area in Texas ranked in the top ten in more than three categories.
"We have a wide range of employment opportunities for which people are coming to College Station-Bryan, along with an outstanding quality of life," said Brazos Valley Economic Development Corporation President/CEO Matt Prochaska. "We are thrilled so many professionals and their families are calling this community home."
The College Station-Bryan metro area has a population of 258,044 according to the 2017 estimate by the U.S. Census Bureau.
Broken down by county and comparing medium counties (150,000 to 500,000 population in 2017), Brazos County ranks in the top ten nationally in percentage growth from 2012 to 2017 in two categories:
  • MillennX (ages 35-39): 7th at 30.4 percent
  • Generation X (ages 40-54): 7th at 10.3 percent
For the full report, visit the Headlight Data website.